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Why Use Google AdSense?

On the one hand, if you own a website, it is a good thing for the site to generate revenue — it helps to pay for continued development of the site and rewards the webmaster for the time and energy invested for producing good, quality content.

On the other hand, your site visitors might not take well to ads. This is true for government owned sites and sites targeted to a specific population where public or private information delivery is more important than selling a product or service. Local government web sites would fall into this category.

If your site sells a certain product, it could be a disadvantage to serve targeted ads to your customers. You certainly wouldn't want to send a potential customer to your competitor's site. Then, again, the inclusion of targeted ads might be a complement to your own products and services. You'll have to decide what the primary purpose will be for placing ads on your site.

Whether or not you choose to serve ads on your site is up to you but here are a few things about AdSense that you might want to consider:

Using color schemes and certain AdSense formats that blend well with your site design can be relatively unobtrusive — especially when you consider sites that use more obtrusive techniques like pop under, pop in and pop out. Personally, I find nothing worse than visiting a site and immediately presented with some pop-up ad. When it happens, I'm gone and that site is forever history.

Since Google finds advertisers for you, there is no need to spend valuable time locating quality advertising sources, which itself can be a full-time job.

Google publishes guidelines for ads submitted by advertisers; therefore, the advertisements delivered can be well written.

Google AdSense is a relatively easy program to join. It only requires that you have a web site with some original content.

There are thousands of advertisers who are members of the Adwords program. This gives you ample room to build niche sites that can receive targeted ads. Having so many advertisers available guarantees that your product or service will always have an advertiser source available for you.

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