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Where to Place AdSense Ads

AdSense Ad placement will likely be different on your pages, but there are a few questions you should ask yourself to help locate the right position on the page for your AdSense Ads:

1) What is the visitor looking for when they visit my site?

2) Where are the most likely places on my page where the visitor's eye will go?

3) What Ads would be best to use without getting in the way of the visitor?

4) How can I keep the page uncluttered but yet keep the Ads prominent?

According to Google statistics, certain areas of the page tend to perform better than others. The "heat map" image that you see on this page shows these areas. The dark orange areas perform best down to the light yellow which perform worst.

More placement suggestions are:

• All other things being equal on the page, Ads that are above the fold tend to perform better than those below the fold.

• Ads placed close to the richest content perform well.

• Ads placed near navigation elements perform well (probably because the visitor is focused on that area)

• When reading an article, the Ads placed directly below the content seem to perform better. "It's almost as if users finish reading and ask themselves, 'What can I do next?'.

You should always put the visitor first, however, when determining where your AdSense Ads will appear.

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