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Pay Per Click vs Search Results

A lot of people ask about the merits of buying clicks using AdWords or getting FREE visitors with search results; that is, optimizing your website pages with keywords so you can achieve top 10 positioning.

At first glance, FREE seems better than paid but there are other things to consider.

You can only optimize a site for maybe ten words or phrases so you need to choose very carefully. But how does one go about choosing the RIGHT keywords?

If you don't use some sort of pay-per-click strategy to determine which keywords or phrases will actually attract paying customers first, chances are you will choose the wrong ones. Considering that it can take anywhere from a month to several months to see the results of your new words optimized into your pages, you can't afford to be optimizing your site and then waiting to see if you chose correctly or not.

If you do pay-per-click correctly, you will only be competing with two or three other bidders — not twenty or thirty. For instance, if you want top ranking for "Digital Camera", you'll probably want to optimize your pages for something like "Kodak DX6340", which is a type of digital camera, but much more targeted with a lot less competition — resulting in FREE targeted traffic to your website.

Get the Definitive Guide to Google AdWords to properly set up a pay-per-click campaign and determine which keywords are productive first. Then, do search engine optimization on your website pages based on what really works, and you'll get all kinds of free traffic.

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