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On Page SEO Tips

I'm sure you've heard of these huge payouts to webmasters for AdSense earnings. What are the techniques that these webmasters are using to achieve such high payouts? Read on and discover some of the tips that others have been successful with ... and I'm not even selling you anything.

Create simple page designs for your sites. If your pages are too complex, delivering highly targeted ads will be difficult. You have to help the Google AdSense engine to deliver the right ads. If you are getting the wrong ads, no one will click on them. Take a look at the AdSense heat map to get a feel for ad placement.

Place ads above the fold. There will be a large number of visitors who will never scroll beyond the first page.

Try using the borderless ad. They have a tendency to be less obtrusive.

Use colors that complement your site colors. Experiment with using the same color for the background of the ad as you use for the background color of the page. Also try using the same background color for the ad as you use for the background of a navigation sidebar. I think this sometimes causes visitors to think the AdSense Ads are part of your navigation system.

Optimize your pages so that each page discusses only one topic. It is easier to get highly targeted traffic for a single topic than it is for page that discusses multiple topics.

On simple page layous, try wrapping content around the ads and near the top right of the page. I hear this works well for others.

Plain simple pages without a lot of competing hyperlinks usually perform better.

If you want to target the high paying keywords, make sure the keyword is in the page title tag, the file name and at least once in the first paragraph. You might also make sure the keyword occurs in a closing paragraph.

Create unique content for your site. Find a way to weave the things you are passionate about into your site.

If you use public domain articles for your site content, make sure to create your own introduction paragraph and conclusion paragraph. You might also want to sift through the content and change the wording around to make the content more unique.

If you keep getting the wrong ads delivered, try rewriting the title and a few paragraphs. Sometimes just the change in a word or two will snap the AdSense engine back to the topic. Also double check the anchor text in links to make sure you are using the right keywords.

Use a good keyword tool to help you find keywords that people actually use when searching for products and services.

Use good site design techniques. If you discover a new keyword opportunity and you want to create a new page to optimize for the keyword, you don't want to update every single page on your site to add a new navigation element. Use SSI or some templating system to "include" your navigation system if possible, or use a good content editing system like Macromedia's Dreamweaver templates. Make sure that during the site design stage, you plan for easily adding new content and new navigational elements.

If possible, use SSI or some templating system to "include" your AdSense code. If you decide to change the layout or color scheme of the ads, you want to change it in only one place.

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