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AdSense Reporting

When you log into your AdSense account, your overview page lists your stats and earnings for the day, yesterday, last 7 days, this month, last month, and all time.

You can earn revenue from three different sources when you signup for the Adsense program:

• AdSense for Content - revenue generated from targeted ads on your site.

• AdSense for Search - revenue generated from the placement of the google search box on your site.

• Referrals - revenue generated from the products or services that Google endorses. Currently this includes Google AdSense, Google Adwords, and Firefox (with the Google toolbar embedded).

For each report, you can review the following page metrics:

• Page Impressions - the number of times that the ad was delivered. Since you can have up to 3 ad blocks, each time your page is viewed you can generate up to 3 impressions.

• Clicks - the number of times that your ad was clicked;

• Page CTR - page impressions divided by the number of clicks equals the click through rate.

• Page eCTM - cost per thousand is a bit obscure to say the least. Advertisers normally pay based on the number of times an ad is viewed. The effective cost per thousand then would be the number of impressions divided by the total earnings.

• Earnings - total amount your account has been credited for clicks.

You can dig deeper into the report if you have setup AdSense channels. Clicking the "top channels" will show you which channels have received clicks for the time period you selected for the report.

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