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AdSense Channels

AdSense channels let you organize your AdSense ads for different areas of your site, or, if you manage different sites, to organize your AdSense ads for different web sites. You can use channels to find out which ads are earning revenue and then use that information to figure out how to earn even more.

When you create an AdSense channel, you are basically grouping your AdSense ads. For instance, if you own two different sites, one related to real estate and another related to automobiles, setting up channels allows you to collect stats for each separately. You can then compare the results. You might assign tower ads to your real estate site and leaderboard ads to the automobile site. If the tower ads perform better, you might consider switching the automobile site to also use tower ads. Or, possibly, the placement of one ad might perform better than others and you decide to move ads on another site to the same location.

There are two types of channels available.

Custom Channels

Custom channels can be used to track the performance of different ad types or compare the performance of your page topics. You simply create a name for the channel and special code is generated along with the AdSense Javascript to identify the channel. When you place this code in your page, all of your AdSense clicks on that page will be related to the channel you have setup. Setting up new channels is really quite simple. You simply fill in a text box with the name of your new channel. When you format your ad, you just select the channel to which you want the ad related. Very Simple!

URL Channels

By entering a partial or full URL, you can use a URL channel to track pages with AdSense ads within a certain directory or all pages within a domain.

AdSense channels gives you better analysis about your ad performance. Setting up AdSense channels allow you to collect ad stats on the site level, sections of sites, individual pages, and even specific ad units.

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